Wednesday, 3 October 2007

Key words for study...

American Dream:

Definition: The American dream is the idea held by many in the United States of America that through hard work, courage and determination one can achieve prosperity.

How it relates to my study: Although presented with a modern slant, the American dream is one of the main ideologies apparent in ‘HSM’. Characters Troy and Gabriella for example, demonstrate the benefits of working hard and adopting courage by being selected for lead roles in the musical.

Brand:

Definition: An advertising concept where a product is given an identity.

How it relates to my study: ‘HSM’ itself has virtually become a brand as a result of Disney merchandise.

Examples of 'HSM' merchandise:
-HSM Barbies
- Girl's High School Musical Uno card game
-HSM Magic 8 ball
- Desert plates, cups, napkins, party invitations
- Stationary
-Bags
- Folders
- Bed covers
- Lunch boxes
- Stickers . . .

Branding of ‘HSM’ also links to economic context due to the large revenue that it creates.

Coming of age:

Definition: Film type that deals with puberty, adolescence and the growth of maturity and search for sexual identity.

How it relates to my study: ‘HSM’ appropriates some aspects of a ‘coming of age’ film through its narrative. Teen characters grow in maturity in the film by valuing change and becoming more open minded. Troy and Gabriella also touch upon sexual identity as they share a kiss in the film and appear to be love interests. Growth in maturity and sexual identity are set against the difficulties of growing up in the film therefore conforming to the characteristics of a ‘coming of age’ film.

Disney Corporation (the Walt Disney Company):

Definition: International Media Corporation founded by Walt Disney

How it relates to my study: The institution behind ‘HSM’ (see posting on institution).

Left-Wing:

Definition: Having socialist or communist political ideas that advocate change and are critical of the status quo in society.

How it relates to my study: ‘HSM’ presents some left-wing ideologies on a micro level. Characters battle against the status quo (enforced by peers), in search of personal identity and change. The segregation and struggle against the status quo depicted in the film may act as a microcosm

Pleasure:

Definition: Satisfaction received from the consumption of media texts.

How it relates to my study: Tweenage audience recives pleasure from the simple narrative structure and easily identifiable character roles. Todorovian narrative structure allows audiences expectations to be fulfilled leaving hem with a sense of pleasure and fulfilment from viewing.


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